Maebashi Hatsuichi Festival

Daruma dolls and lucky charms draw visitors to Maebashi's New Year market.

The Maebashi Hatsuichi Festival, a vibrant matsuri held in Gunma, Kanto, boasts a fascinating history stretching back to the Edo period. Traditionally, this "first market" served as a crucial new year's fair, where farmers and merchants gathered to purchase goods and prayers for prosperity in the coming year, with a strong emphasis on the iconic Daruma doll. Visitors to the Maebashi Hatsuichi Festival can expect a bustling, joyous atmosphere that transforms the streets of central Maebashi every January 9th. The area around Maebashi Hachimangu Shrine becomes a sprawling market filled with countless street stalls, known as yatai, offering a tantalizing array of traditional Japanese festival foods like yakisoba, takoyaki, and sweet amazake. The air buzzes with the energy of thousands of festival-goers seeking good fortune and celebrating the new year. The undisputed highlight of the festival is the abundance of Daruma dolls. Piled high in their characteristic red, these symbols of perseverance and good luck are central to the celebration. Festival-goers purchase them, painting one eye upon setting a goal and the second upon its achievement. A captivating Daruma parade often winds through the streets, featuring large Daruma figures and traditional music, adding to the festive spectacle. Traditional performances, such as spirited Kagura dances or dynamic Shishimai lion dances, may also be present, enriching the cultural experience. For a smooth visit, remember that January in Gunma can be very cold, so dressing in warm layers is essential. The festival attracts significant crowds, making public transportation to Maebashi Station highly recommended to avoid parking difficulties. Bringing cash is advisable for the numerous street vendors, as card payments are generally not accepted. Plan to arrive early to fully immerse yourself in the diverse offerings before the peak crowds gather, ensuring a memorable cultural immersion.