Oigami Onsen Daija Festival

A snake-shaped portable shrine winds through Oigami Onsen, recalling its local founding legend.

The Oigami Onsen Daija Festival, an electrifying matsuri held annually in Gunma's scenic Kanto region, is a deeply rooted celebration of local tradition. Its origins are steeped in ancient folklore, believed to honor a protective serpent deity associated with the area's abundant hot springs and agricultural prosperity, traditionally taking place on May 8th. Visitors can expect a vibrant atmosphere filled with cultural richness. The festival's undisputed highlight is the grand parade of a colossal, hand-crafted snake effigy, known as the "Daija." This magnificent serpent, often measuring over 100 meters long and requiring dozens of carriers, majestically winds through the charming onsen town's streets. The procession is accompanied by lively traditional music, powerful drumming, and enthusiastic chants, creating an unforgettable spectacle. Participants in colourful traditional attire, along with smaller portable shrines and local dances, contribute to the community's rich heritage on full display. The air buzzes with excitement as spectators line the routes, enjoying local street food from various stalls offering regional delicacies and unique souvenirs, providing a genuine immersion into Japanese rural festivity. For an optimal experience, plan your visit by booking accommodation at one of Oigami Onsen's charming ryokans well in advance, as the festival attracts a significant crowd. Arriving early ensures good vantage points along the parade route. The town is accessible via public transport to Numata Station, followed by a local bus or taxi. Comfortable walking shoes are essential for navigating the lively streets. Remember to respect local customs and consider indulging in a relaxing soak in the famed onsen after the day's festivities, completing a truly authentic Gunma experience.